Reaching the Unfamiliar: Muhammadiyah's Muktamar Campaign

As a Social Media Specialist (Video), I transformed Muhammadiyah's Muktamar event from an internal gathering into a viral conversation starter for millions. By creating engaging short videos that highlighted the event’s core messages and dynamic moments, we reached a wide audience beyond the organization’s usual circles.

The campaign generated over 7.4 million views across multiple platforms, including 3 million Instagram impressions and 300,000 TikTok views. These numbers aren’t just stats—they reflect the campaign's ability to engage a broader audience, sparking discussions and awareness about Muhammadiyah and its values.